Rank Your Company in ChatGPT in 5 Minutes

Imagine this: you ask ChatGPT who the industry leader in your space is, and it confidently names your competitor – not you. Ouch! What if a 5-minute hack could auto-magically fix that? In this post, we’ll explore a cheeky shortcut using Bing Webmaster Tools to get your business ranking in ChatGPT’s answers faster than you can say OpenAI-Microsoft partnership. We’ll also uncover the behind-the-scenes link between Bing and ChatGPT and show how our team at Rivetline helps companies stay ahead in this new AI-driven search world. Let’s dive in!

At Rivetline, we’ve recently launched a full suite of AI SEO services designed specifically for the era of large language models. Beyond traditional search optimization, we help enterprise marketing teams secure visibility in ChatGPT, Gemini, and other AI-driven platforms and LLMs. That means making sure your brand is not just indexed but trusted, cited, and surfaced when prospects ask AI assistants the questions that matter. From structured data strategy to content tuned for conversational queries, our AI SEO services are built to keep ambitious companies two steps ahead in the new search landscape.

The Hidden Link Between Bing and ChatGPT (Yes, Microsoft is Involved)

First, why on earth are we talking about Bing in a ChatGPT context? It turns out that ChatGPT and Bing are more than just friends – they’re practically siblings under Microsoft’s AI family. ChatGPT is developed by OpenAI, and who’s OpenAI’s largest investor? You guessed it: Microsoft. Microsoft has poured billions into OpenAI, integrating ChatGPT’s tech into its products (hello, new Bing Chat) and baking Bing into ChatGPT’s reach. In fact, Bing powers a wide range of search and AI experiences – including Yahoo, DuckDuckGo, Microsoft’s Copilot, and even OpenAI’s ChatGPT.

Put simply, Microsoft’s influence means Bing’s index feeds data to ChatGPT. ChatGPT’s optional web browsing feature uses Bing under the hood, and Bing’s own AI chat (built on GPT-4) is delivering search results in a conversational way. As one marketer quipped, “Microsoft’s Bing is pretty much ChatGPT’s best friend (money-wise).” The consequence? If you rank well on Bing, there’s a good chance ChatGPT will know about it. For example, one blog ranks #1 on Bing for “best marketing books,” and that same blog pops up prominently when you ask ChatGPT for the best marketing books. Coincidence? Probably not. This synergy is by design.

Fun fact: Many folks don’t realize ChatGPT can drive traffic. But some website owners report ChatGPT and other large language model (LLM) tools have become their second-largest source of web traffic after Google. That’s huge! It means appearing in ChatGPT’s answers (often with a cited link if using Bing Chat) isn’t just ego-boosting – it can bring real visitors and leads.

The takeaway for a marketing manager: Bing is your secret gateway to ChatGPT. Optimizing for Bing isn’t just about Bing’s 9% share of search; it’s about getting your content into the AI answers that millions of users are now seeing. Bing’s audience also shouldn’t be sneezed at – it has a unique user base (often with higher purchase power) that you might be missing if you focus only on Google. And if your competitor has embraced Bing while you’ve ignored it, don’t be surprised if ChatGPT “prefers” your competitor’s content in responses. Time to turn that around.

Why Bing Webmaster Tools? (And What Other Blogs Don’t Tell You)

By now you’re thinking, “Alright, I’ll play ball with Bing. But where do I start?” Enter Bing Webmaster Tools – Microsoft’s equivalent to Google Search Console. BWT is a free platform that lets you monitor and optimize how your site is crawled and indexed on Bing. It’s essentially “SEO for Bing,” and it comes with a ton of goodies (indexing insights, SEO reports, backlink info, even an AI-powered assistant). More importantly for our purposes, BWT is the bridge to ensure Bing (and by extension ChatGPT) knows your website exists and trusts it. If Google Search Console is your trusty old toolkit, think of Bing Webmaster Tools as the new power tool that very few are talking about – yet.

Speaking of which, here’s something not everyone mentions: Bing Webmaster Tools has a neat trick to make setup ridiculously easy, especially if you already use Google Search Console. You don’t have to start from scratch. In fact, our resident SEO expert notes that the first thing you should do for LLM visibility – and something not many people talk about – is simply to set up Bing Webmaster Tools and connect your site to it. It’s low-hanging fruit that even seasoned marketers often miss.

Why Bing Webmaster Tools Matters

To drive the point home, let’s quickly recap why Bing Webmaster Tools matters in the ChatGPT era:

• Bing = ChatGPT’s Data Source: Bing indexes your site, which means ChatGPT (and Bing Chat) can draw on it. No Bing presence means you’re largely invisible to these AI tools.

• Second-Largest Search Engine: Sure, Bing’s share is smaller, but it’s still the world’s #2 search engine – reaching audiences you can’t afford to ignore. Even a small slice of that pie could mean thousands of visitors and significant revenue for your company.

• AI-Powered Search is Here: Bing now powers not just Bing.com, but also Yahoo, DuckDuckGo, Windows search, Office’s Copilot, and more. Your Bing SEO is effectively multi-channel AI SEO.

• Unique Insights & Easy Wins: BWT offers SEO insights Google might not – like longer 16-month data history, integration with Microsoft Clarity for user behavior, and instant indexing via IndexNow.

• Almost No Extra Work if You Use GSC: This is the kicker – you can piggyback off your Google Search Console setup to get on Bing fast. Which brings us to our 5-minute hack…

  
  

The 5-Minute Hack: Import Your Site from Google to Bing (Step-by-Step)

Drumroll, please. The “hack” that makes getting on Bing (and thus ChatGPT) a breeze is Bing Webmaster Tools’ Import feature. In just a few clicks, you can import your site verification and settings straight from Google Search Console. No tedious meta tags or file uploads, no waiting around for verification codes. It’s like copy-pasting your SEO homework from Google to Bing – totally legit and saves a ton of time.

Here’s how to do it step by step:

1. Sign in to Bing Webmaster Tools. Go to the Bing Webmaster Tools portal and log in. You can use a Microsoft account or conveniently even sign in with your Google account.

2. Select “Import” and connect Google Search Console. Once you’re in BWT, navigate to the My Sites page. Look for an “Import” option that says “Already verified on Google Search Console? Skip verification by importing your site.” Click it and authorize access.

3. Pick the sites (and sitemaps) to import. Bing will show you a list of your websites from Google Search Console, including sitemap info. Check the boxes for the sites you want and proceed.

4. Hit “Import” and let the magic happen. Your selected sites will be added to BWT and automatically verified. Your connected sitemaps are also brought in, ready for Bing to crawl.

5. Tweak and update as needed. Add new sitemaps or adjust details if anything is outdated.

6. Submit new URLs or trigger IndexNow (optional). Use Bing’s URL Submission or IndexNow to get content indexed faster.

   
   

That’s it! You’ve now effectively cloned your Google Search Console success into Bing with minimal effort.

Why This Hack is a Game-Changer (Benefits Recap)

• Import your site from GSC auto-magically: One click and your site details are copied.

• No site verification required: Bing accepts Google’s verification.

• Import sitemaps instantly: Bing gets your site structure right away.

• Saves time: You can always edit settings later if anything changes.

  
  

Five minutes of effort for potentially a whole new stream of AI-driven visibility? That’s a trade any savvy marketing exec will take.

Getting into ChatGPT’s Radar: What Happens Next?

After setup, Bing begins crawling your site. Once indexed, your content becomes available to Bing-powered AI systems. Bing Chat uses Bing’s index to formulate answers and may cite your site if it’s authoritative. Likewise, ChatGPT taps into Bing when browsing.

Tips to Improve Your Chances

• Keep content fresh and relevant.

• Use schema markup for clarity.

• Monitor your Bing performance in BWT.

• Test ChatGPT or Bing Chat queries to see if you’re mentioned.

  
  

Indexation is step one. From there, content quality and authority matter. But without Bing, you’re not even on the field.

How Rivetline Can Help You Own the AI SEO Space

Rivetline specializes in helping companies rank in ChatGPT and other LLMs. We translate the geeky world of AI search into business results for marketing teams at companies of all shapes and sizes.

We offer:

• A scalable and affordable AI SEO solution

• LLM-Focused Content Strategy

• Technical SEO for AI (crawlability, schema, IndexNow)

• Monitoring and adaptation as AI models evolve

  
  

Think of Rivetline as your AI SEO SWAT team. Our mission is to give your company an unfair advantage in the age of AI.

Conclusion: Embrace the Bing-ChatGPT Boost

The world of search is expanding beyond Google. Leveraging Bing Webmaster Tools to amplify your ChatGPT presence is a quick, easy move that opens your brand to a growing channel of AI-driven traffic.

We explained how Microsoft’s investment in OpenAI entwined Bing with ChatGPT. You saw step-by-step how to import your site from Google Search Console to Bing Webmaster Tools. And you learned why Bing’s indexation can lead to appearances in ChatGPT answers, Bing Chat results, and beyond.

So go ahead – try out the Bing Webmaster Tools hack, impress your team, and watch ChatGPT finally give your brand the spotlight. And if you’d like expert help, Rivetline’s AI SEO services are built to take you further. We help companies engineer their content, structure, and technical signals so that AI models like ChatGPT, Bing Chat, and other LLMs consistently recognize, cite, and recommend them. With Rivetline in your corner, you’re not just keeping up with AI search – you’re setting the pace.