Our Story
Rivetline was founded by Chris Breikss after more than two decades working at the intersection of marketing, technology, and growth. Over the course of his career, Chris helped companies scale through digital marketing, CRM, and automation, including co-founding and growing a leading North American digital agency.
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Along the way, a pattern became hard to ignore. Most teams didn’t struggle because they lacked ideas or strategy. They struggled because their systems didn’t support how marketing actually worked. Tools weren’t connected. Data couldn’t be trusted. Execution slowed down everything that was supposed to move faster.
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Rivetline was created to close that gap.
The focus is simple: help marketing teams already using Zoho turn it into a system that actually supports lead generation, attribution, automation, and decision-making. Not with long reports or theoretical frameworks, but with hands-on execution that connects marketing platforms, CRM, and data into one clear operating picture.
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Rivetline approaches work as systems thinking, not just implementation. That means starting with how leads are generated, how data moves, and how teams use it day to day. From there, we build clean integrations, automate what makes sense, and surface reporting that reflects what is really happening, not what a dashboard guesses.
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Today, Rivetline works with growing organizations across Canada and the U.S., as well as Zoho partners who need a marketing operations specialist they can trust. The goal is always the same: remove friction, simplify complexity, and build connected systems that make marketing easier to run and easier to scale.
Because good software is powerful. But when everything is finally connected, that’s when progress really sticks.
Our Team
Rivetline is a team of systems thinkers, builders, and problem solvers focused on making marketing and CRM work the way teams actually need them to. We help turn disconnected tools, messy data, and half-built automations into clear, reliable systems.
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Our team brings together marketing operations specialists, automation experts, data-focused thinkers, and customer journey designers. What we share is a practical mindset and a bias toward execution. We don’t just configure tools. We connect campaigns, platforms, and data so marketing teams can move faster with confidence.
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We work alongside organizations already using Zoho that want more from their systems. That might mean cleaning up CRM foundations, integrating lead generation platforms, building smarter automations, or creating reporting teams can actually trust. We plug in where the work matters most and focus on building systems that hold up over time.
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Our backgrounds span agency environments, in-house teams, and early-stage businesses. That mix gives us perspective, but our approach is consistent: simplify complexity, measure what matters, and build solutions people want to use.
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Rivetline is intentionally small, collaborative, and hands-on. We move quickly, communicate clearly, and stay focused on outcomes. If your team is ready to scale with smarter systems and less noise, we’re ready to work alongside you.