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Under The Bridge

Zoho CRM Growth Systems

Rivetline is a boutique digital operations and marketing automation consultancy that helps ambitious businesses across the U.S. and Canada scale using Zoho CRM. We specialize in connecting Zoho with your paid advertising, email campaigns, and analytics stack to create one unified, ROI-focused growth system.

With over 25 years of experience launching and scaling businesses, our team transforms complicated marketing technology into streamlined, repeatable systems. We align marketing and operations so that every lead, click, and conversation works harder—and smarter—for your bottom line.

What We Build: The Connected Growth System for Zoho

Paid Advertising and Retargeting

Drive demand and align your content to every stage of your buyer journey with Google, Meta, LinkedIn, and TikTok ads—fully integrated with your Zoho campaigns and lead scoring.

CRM Automation and Workflow Design

Capture, segment, and nurture leads using automated Zoho workflows that respond to real-time behavior and intent. No more leads slipping through the cracks.

 

Email and Lifecycle Campaigns

Deliver hyper-personalized emails triggered by where your leads are in their journey—automated within Zoho and coordinated with your ad campaigns.

Cross-Channel ROI Measurement

From the first ad click to a signed deal, we tie every touchpoint back to performance. Know exactly what’s working—and what’s not—inside Zoho Analytics or your dashboard of choice.

 

We don’t do decks. We don’t do buzzwords. We focus exclusively on Zoho CRM setup, optimization, workflow automation, campaign integration, and revenue attribution. Rivetline makes Zoho feel simple, smart, and fully connected.

Our name comes from the rivets that hold strong systems together. That’s what we do: tighten the connections, reinforce your structure, and build a foundation for scalable growth—with no duct tape, no fluff.

Our Services – Driving Sustainable Growth with Zoho and Beyond

At Rivetline, we don’t just plug in software and walk away – we partner with you to continuously evolve your business systems for long-term success. Our services span everything from big-picture growth strategy to the nitty-gritty of cleaning up your CRM data, all geared towards helping established teams using Zoho (and other platforms) scale up efficiently. We aim to sound different from the typical “set it and forget it” consultants. That means no cookie-cutter setups or endless buzzword-filled decks – just hands-on expertise, a dash of humor, and real results you can measure. Below are the 12 service areas we offer to take your digital operations and customer experience to the next level.

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Lead Generation Campaigns

Capture leads from ads and send them directly to Zoho CRM.

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Funnel Strategy & Landing Pages

Design and build full-funnel landing page systems that convert.

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Custom Audience Segmentation

Build smarter audience groups for targeting and exclusion.

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Online to Offline Tracking (O2O)

Match leads to conversions with CRM and ad platform sync.

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MarTech Stack Integration

Connect all your Zoho tools for seamless data flow.

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Rapid Response Messaging

Respond to leads quickly with automated SMS and email workflows.

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Retargeting Ad Campaigns

Serve dynamic retargeting ads across stages of your funnel.

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Automated Critical Alerts

Set alerts for neglected leads, new deals, and priority flags.

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LinkedIn & Email Outreach

Automated LinkedIn and email outreach with personalized sequences.

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Pipeline Deal Progression

Sync lead stages to improve attribution and ad campaign performance.

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Customer Retention & Loyalty

Re-engage and retain customers with evergreen campaigns.

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ROI Data & Dashboards

Track KPIs across campaigns, leads, and revenue outcomes.

Testimonials

“Working with Chris and the Rivetline team was seamless from start to finish. They brought sharp strategic thinking, paired it with practical execution, and delivered measurable results faster than we expected. Their ability to translate big-picture vision into action made them an invaluable partner for our growth initiatives.”

Wendy Strauss
CMO of WS & Associates

Ready to build what’s possible together?

Rivetline helps connect your tools, data, and processes so everything works together seamlessly. We’ll work side-by-side to explore ideas, share insights, and find the right solutions for your business.

Contact

180 W. Windsor Rd., North Vancouver, BC V7N 2M8

© 2025 by Rivetline Works

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